True or false? You should use a consistent naming system to store and easily identify hosted files. No, they should have set up a meeting to discuss each edit so you could apply them together.No, the editor should have tracked changes which would have shown you where they would apply recommended edits.Yes, a content editor’s role is to make updates the way they see fit.Yes, because having an editor complete your content ensures it will read well to others.Is this a best practice for a content editing process? When they sent you their feedback, they made edits directly in the doc. You asked your colleague to provide feedback on a blog post you recently wrote. Breaks down all of the work needed to complete a specific initiative.How much money it will cost to complete initiative.Identifies and organizes who is in charge of specific tasks.Identifies outside influencers who will be contributing.To do this right, I'm constantly educating stakeholders on what's needed to help the company achieve its growth goals.Įverything with digital marketing, sales enablement, and customer success starts with the basics: buyer personas, understanding their buyer's journey, setting SMART goals, and using content to educate and build trust at scale.Ī lot of specialists that just work in SEO, social media, or email marketing, for example, frequently struggle to connect the dots between their tactics and scalable, predictable revenue growth.Fill in the blank: To keep your content calendar agile, it shouldn’t extend more than _.Īll of the following are attributes of a content creation workflow EXCEPT: So much of what I do revolves around changing ingrained beliefs and driving organizational alignment. This has resulted in a consistent flow of new clients each year for the past several years. They're also a strong differentiator in a marketplace where "everyone" is an expert.Įach year, 20 to 30 small-business owners reach out to me on LinkedIn, specifically mentioning that they chose to contact me because I have nearly all of the available HubSpot Academy certifications. The certifications definitely help with my marketability and earnings. With effective time management, I managed to renew all with little if any lapse in coverage. I just went through a period from early May through the end of June where 11 of my HubSpot Academy certifications were expiring. So HubSpot Academy expires most of their nonproduct certifications every two years and their product-related certifications annually. When I think about the knowledge I needed back in 2010 when I first started using HubSpot versus today, it's like night and day. Marketing, sales, and customer success change rapidly. The biggest challenge with HubSpot Academy courses stems from the nature of the content.
One of my favorite productivity hacks: I watch or listen to the courses during my morning workout.įor anyone with a daily commute or who travels a lot, you likely also have a big inventory of available time. Most of the courses also include short quizzes as an interim knowledge check - and to help you prepare for the certification tests at the end. Its training videos include downloadable slides, downloadable transcripts, and plenty of useful related links. Most of the courses run anywhere from 4 to 8 hours in length and are typically broken up into a handful of sections or lessons, similar to chapters in a book.
#Hubspot certification software
I currently have 28 HubSpot Academy certifications in areas including client management, software implementation, and content marketing.
#Hubspot certification free
I've taken nearly all of the nondeveloper courses since HubSpot Academy first launched its free certification program in 2013. I'm a digital strategist and revenue growth consultant for small-business CEOs. Here's his story, as told to Robin Madell.